10 Questions with Reese Evans, Founder, yes supply co. | See Girl Work

10 Questions with Reese Evans, Founder, yes supply co.

reese evans yes supply

I met Reese Evans at a dinner party and couldn’t help but confess that I was familiar with her business because a few of my clients aspire to have a business, brand, and social presence very similar to what she’s accomplished online.

Reese is the founder of yes supply co., a company she created after seeing so many smart, talented, and interesting women settle for lives that didn’t excite them, for jobs that didn’t pay well, for relationships that were lack-luster.

yes supply co. has now become an amazing online community of supportive and inspiring entrepreneurs that help inspire female creatives to start a career doing exactly what they love.

Reese and her company were recently featured on Flare.com, Nylon, and Globe and Mail to name a few notable publications.

With such great press and spotlight attention, Reese remains humble and steadfast in the mission of yes supply co. — to help inspire female creatives to start a career doing exactly what they love. Who wouldn’t say “yes!” to that?

Please enjoy 10 Questions with Reese Evans.

1. In the beginning, what motivated you to become an entrepreneur?

I have been motivated to be an entrepreneur since my late teens, and I went through quite a few failed attempts before I found the right thing that would work for me. I always knew I wanted to create a life on my own terms. I wanted to be able to pick my own schedule and do work I care about.

The reason I was so motivated to start yes supply was because I was surrounded by so many smart, talented creative women who were my friends when I worked in retail who had limiting beliefs of what they could accomplish.

Often we think we won’t have the time, the money, or the smarts to succeed, so we don’t even try.

I started interviewing successful girl bosses, to find out how they had created lives and businesses they loved, and they often dealt with the same setbacks. The difference was that when they got a ‘no’ they kept going, trying, and pushing until they got that yes.

The only difference between the girls who hope for a life and business they love and the girls who actually create it is that they never give up, and they keep trying no matter what.

That’s where the name yes supply comes from. We all create and supply our own yes. We just have to believe in ourselves and our goals enough to create it.

2. What problem are you solving?

I’m solving the problem of women not feeling good enough to create a life and business they love and not having the tools and the mentorship to make it happen. I want to show women that they don’t need to wait for someone to give them an opportunity, they can go out there and create the opportunities they want, and I’m proof of that.

I didn’t have any financial help getting started in my business, I didn’t even have much experience with the online business world. I took it one step at a time and kept taking action and learning as I went along.

Now that I’m running a business that I love, get complete control of how I spend my days, and get to do work I’m obsessed with, I realize how confusing and overwhelming it was for me when I was first starting out.

That’s why I’ve just created a new completely free training for new entrepreneurs called The 5C’s of Creating Consistent Profits In Your Business.

I break down the essentials of turning your passion into a profitable business by the 5C’s that helped me: Product Creation, Clarity, Central Hub, Community, and Continuity.

It’s exactly what I wish I had when I was first starting out and I break down the tools that I used to build my business, to save you hours of work and research trying to figure out the right decision to make. You can access it at www.yessupply.co/5C.

3. What’s the biggest thing you struggle with as an entrepreneur?

When I was first starting out, a big thing I struggled with was making a jump from an ‘employee’ mindset to being an entrepreneur, and most importantly, a leader.

Being that person who says what’s on their mind, speaks before spoken to, and can handle being seen as an expert isn’t a simple mindset shift.

You really have to change how you look at yourself and have a thick enough skin to know that you are determined to go after your mission, regardless of what people might say or think.

My morning ritual includes daily positive affirmations in my daily Good Morning Beautiful routine that gives me the mindset, motivation and focus needed to keep growing my dream business.

A huge thing for me was to stop looking for external validation. Instead of worrying or wondering “Do people like me?” asking myself “Do I like me?” and taking action based on what I need to do to feel really proud of myself, and feel like I’m leaving a positive impact on the world.

I try to create something that I needed when I was first starting out feeling lost, confused, overwhelmed and with little direction and the women who are in the Collective are making huge strides in building their businesses because of it.

good morning beautiful
4. What does a typical day consist of?

My typical day consists of waking up and doing my morning routine. I have to do it, or else I’m completely thrown off, and negative and limiting thoughts can start to creep back in.

My morning routine consists of reading a positive quote to get me motivated for the day, saying a positive affirmation (to combat the negative self-talk that typically gets to us when we start the day) and setting a goal that I want to complete that day that will help me get closer to my goal.

When you start your day with intention you can get so much more done, and accomplish so much. I’ll do a daily journaling exercise which can include anything from writing a gratitude list, an accomplishment list, writing out my vision for my life or doing a visualization or meditation.

A lot of people asked me how I grew my business, yes supply, so quickly, and honestly, the mindset and habits I developed through my morning routine are what changed everything for me.

I packaged up my morning routine and I’m sharing it for free in a month of good mornings, available on yes supply.

My mission is to have Good Morning Beautiful help 1,000,000 women wake up every morning feeling beautiful and confident in themselves to create a life that they’re completely obsessed and happy with.

I’m a free spirit, so I love that as an entrepreneur I don’t have to follow a set schedule every day. I work when I want to and take breaks when I need to. My day consists of client calls for my one-on-one clients, helping my members of the collective work on achieving their own business goals, posting inspiration on my Instagram and social media channels, responding to emails, and popping out for lunch dates with people that inspire me, a yoga/barre class, or mid-day nail appointments (because self-care is key).

My day usually finishes with either meeting up with friends or dinner with my fiance and catching up on a good book or listening to videos that inspire me on Youtube.

5. What do you love to do at night?

Since I work from home, I love spending my evenings getting out of the house and seeing my friends — as long as it’s not freezing outside, then I essentially hibernate.

Going to some of my favourite bars in Toronto like Bar Fancy, and catching up. Usually, our catch ups turn into deep life discussions, which is fine with me because that’s essentially where I thrive.

When I’m not going out, I’m hanging out with my fiance. Lately, we’ve been catching up on Modern Family. We love to read so we’ll often be reading books and sharing with each other our favourite parts.

Although I love social media, and I would not have been able to build my business without it, it’s so important to find a balance. I always tell the members of The Collective, my membership site for women who need guidance and help growing their online businesses, to create over consume.

Make sure that you don’t spend too much time taking in a ton of information, or scrolling too much on social media and start to create the things you want to without fear of making mistakes.

Spending time with the people who support you, and getting feedback and a new perspective is essential in finding that balance.

6. How do you dress to exude confidence?

My style pretty much changes every day. The more I do this, I really realize that your confidence has to come from within (cheesy, I know, but true).

I don’t care to judge people on their clothing, and so I hope that others don’t judge me based on just that.

I find confidence in the fact that I’m always trying to be kind to people, help them how I can and I’ve created a brand and business that at the core of it — is all about supporting and empowering women.

I used to work in retail and fashion, and although fashion is fun, I never want to portray the idea that you should need to wear a certain outfit or get the newest makeup products to be beautiful.

The people whose energy and love precedes them are always the most gorgeous.

7. Yoga, strength training, cardio or all three?

All three. They all serve their purpose. I love strength challenge because it really challenges me. Yoga, I include in my morning routine because I love my flexibility and cardio is just essential.

8. How does your culture/background influence your work?

I have an amazing extended family. My Grandma is the strongest person I know and inspires me every day to be stronger and level-headed. My family, my aunts, uncles and my cousins are all very close and help me to remember that work is important but making time for the people you love beats everything else.

My mom is such a generous person and puts others first all the time and I admire that about her so much. But unfortunately, when I was a teenager, she ended up in a relationship with someone who was very toxic and abusive.

I realized what a lack of confidence and feeling of self-worth can do to your life and your career trajectory as I witnessed an energetic woman get torn apart by her abusive boyfriend and energy vampire.

Luckily, they split and my mom is back to being her energetic self, but it was a huge wake-up call to me that I have to make sure that the mark I leave on the world, has to infuse self-love and self-worth.

When a woman believes in herself, she can do anything. Without the right mindset, energy vampires can tear your life apart.

That’s why so much as I train on business, I always include inspiration, mindset strategies, and personal development — you can have all the business strategies in the world, but if you have negative self-talk and limiting beliefs, you won’t be able to feel successful.

9. What do you consider to be a life well lived?

A life well lived is a life where you do exactly what you want to do, and you feel like you’re fulfilling your purpose. There are so many standards that women feel like they need to live up to, but really don’t contribute to real happiness.

A life well lived means figuring out what you want, and what makes you feel alive, and finding a way to infuse that into your every day, whether that means travel, creating a business where you find your purpose, or being surrounded by people who you love — why not all three?

10. If you could write your own obituary, what would the tagline say?

Wow, this is a bit of a morbid question. But thinking about how you want to be remembered is a great way to get motivated to make things happen while you still are alive and have the chance.

I would want people to remember me as someone who saw the best in people and helped them find their potential and create a life they could cherish and enjoy every minute of. I think I’m really resourceful and can find a way to create something out of nothing.

My tagline would be:

Saw the best in everyone and only took yes for an answer.


Courtesy images


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Alethea Robinson

Founder & Blogger-in-Chief, See Girl Work

Alethea Robinson is a freelance marketing & content writer who provides content strategy, blogging, and writing & editing services for creative agencies and small to medium-sized businesses. In addition to her freelance business, Alethea is also founder and blogger-in-chief at See Girl Work, an online community for creative, entrepreneurial-minded women. Before starting her blog and freelance business, Alethea worked in marketing and communications for over 15 years.


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