10 Questions with Pauleanna Reid | See Girl Work

10 Questions with Pauleanna Reid, CEO, New Girl on the Block


Since starting my marketing blog earlier this year, I’ve been enjoying delving into the various aspects of marketing, personal branding, blogging and social media. But I’ve also been loving the opportunity it’s given me to connect with some really exceptional thought-leaders ─ particularly female entrepreneurs.

As I grow my own marketing business, the advice and encouragement I’ve been receiving has been absolutely tremendous. As such I wanted to extend these new relationships even further in a new blog series entitled, 10 Questions.

10 Questions will be a chance to show my readers real-world examples of successful women who I admire. Women who are driven, smart and who just plain and simple had the guts to colour outside the lines and go for what they wanted. I’m so honoured to have as my inaugural interviewee, Pauleanna Reid.

Pauleanna is a multi-passionate millennial entrepreneur who has excelled as a nationally published journalist, Amazon best-selling author of the fictional novel Everything I Couldn’t Tell My Mother, motivational speaker and CEO of New Girl On The Block. She’s also contributed to the Toronto Star, National Post and Vancouver Sun. Pauleanna has crafted an empire built on her core principles of helping young women forge their own paths and proceed without permission.

Please enjoy 10 Questions with Pauleanna Reid.

1. In the beginning, what motivated you to become an entrepreneur?

What motivated me to become an entrepreneur was watching global leaders run successful businesses. My definition of success is having the courage to take risks; a lot of them. Having the responsibility of owning a company, managing the day-to-day responsibilities and delegating staff seemed exciting to me. An entrepreneur is known to have the heart of a lion.

We are passionate and will go above and beyond to actualize our dreams. Watching documentaries, reading memoirs and observing my mentors definitely inspired my humble beginnings.

2. What problem are you solving?

The problem I solve is helping millennial women in transition see beyond the limits of their circumstances.

3. What’s the biggest thing you struggle with as an entrepreneur?

The biggest challenge I face as an entrepreneur is managing the work load. In the past year, I have experienced incredible growth in my brand and business which means more projects, more meetings, more time, and more brain power ─ the works.

So to terminate this issue, I work closely with a success coach and I recently hired an Executive Assistant to help with some of the fine details so I can focus on more important items on my agenda. The best advice ever given to me was to learn how to delegate.

4. What does a typical day consist of?

The day varies. Every morning before I roll out of bed I whisper a prayer and thank God for waking me up to see another day. Then I will skim through emails on my phone and get ready for the day.

Some days I am on my computer from sunrise to sunset writing, other days may consist of meetings, travelling, speaking, or mentoring girls in New Girl On The Block. Very few things are routine in my world but I wouldn’t have it any other way.

5. What do you love to do at night?

Most entrepreneurs have a morning or night routine. If you don’t, I highly advise it. At night, I usually prep for the next day as much as I can– meals, clothes, agenda, etc. But for fun, you can catch me dining out with friends, catching jokes with my family in the kitchen, reading a great book or relaxing in my Jacuzzi.

6. How do you dress to exude confidence?

I’m a woman who truly believes that being pulled together gives you the confidence to handle anything. Your image is worth more than any resume so dress for the career you want, not the one you currently have.

I’m on my way to becoming a million dollar woman so it’s important that my signature look is a direct reflection of that goal. So I never dim my sparkle to make anyone feel comfortable. My wardrobe consists of the essentials: Wrap dresses, power suits, sky-high stilettos, bold accessories and quality hair extensions.

7. Yoga, strength training, cardio or all three?

Yoga (… and Pilates).

8. How does your culture/background influence your work?

I think every kid (at heart) just wants to make their parents proud. I’ve watched my parents work tirelessly to provide my siblings and I with the tools we need to succeed. My mother is of Trinidadian decent, my father is Jamaican.

Both have a very strong work ethic and a great moral compass. Every morning I’m up because I can’t let them down. One of my dreams is to retire them early. I’m constantly asking God to bless me so that I can repay them.

9. What do you consider to be a life well lived?

Giving more than what you take from this world.

10. If you could write your own obituary, what would the tagline say?

Wow, what an interesting question. My tombstone would say, “She fought for her dreams and won.”


Images via Pauleanna Reid


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Alethea Robinson

Founder & Blogger-in-Chief, See Girl Work

Alethea Robinson is a freelance marketing & content writer who provides content strategy, blogging, and writing & editing services for creative agencies and small to medium-sized businesses. In addition to her freelance business, Alethea is also founder and blogger-in-chief at See Girl Work, an online community for creative, entrepreneurial-minded women. Before starting her blog and freelance business, Alethea worked in marketing and communications for over 15 years.


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