The internet is information overload. We skim, browse and hum through various social media feeds, blogs and websites.
But there’s still something special about getting a good book, taking a deep dive and actually reading.
This Fall season, I’ve picked up a few marketing books that I want to learn more from. With the leaves changing colour and the weather cooling down, it’s the perfect time sink my teeth into a meaty book.
Below are the 3 must-read marketing books on my Fall 2016 reading list.
3 Must-Read Books on My Fall 2016 Reading List
In Content Inc.
by Joe Pulizzi
In this book, one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. This is a bit of shift from the norm. Develop the audience and then create the product? Hmmm, this will make for an interesting read.
Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. Buyer Personas provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, understand your buyer’s goals and tailor your marketing activities to your buyer’s expectations.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. The author provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.
Feature image via Getty; Book images via Amazon