Showcase Your Authority and Grow Your Personal Brand

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When the product is you, it’s even more crucial that you showcase your authority and grow your personal brand so that people want to connect with you.

We can showcase our authority by sharing our expertise and putting ourselves and our talents into the spotlight.

We can grow our personal brand by defining our unique voice and a recognizable standard that our readers, clients, or future employers can recognize.

Grow Your Personal Brand

Select the topic for which you want to be known. Align it with your knowledge, experience, interest and your objectives. Decide on key messages that are clear, concise and memorable.

As with any other form of marketing, it’s important to know your audience. Identify who you want to reach and your goals — whether it be a one-on-one consultation, a job interview or a sales meeting.

Be explicit and precise because unclear objectives will undermine the effectiveness of your personal branding strategy.

Use social media to connect with others in your area of expertise. Follow companies, colleagues, former classmates and influencers in your industry.

Your personal brand is strengthened or weakened by your connection to other brands. Instead of posting party pics and selfies, leverage your social media to connect with others in your industry.

One of the easiest ways to differentiate yourself from the competition is by having unique visual elements that are consistent across all your channels.

Your choice of visual elements including photos, images, logos, colour, style and tone are aspects that should reflect your personal brand and be flexible enough to work across all areas of your communications.

Showcase Your Authority

Once you define what you want to be known for, find ways to showcase your authority to your audience by creating or curating content that’s in line with your brand.

Create a blog or a personal website and start publishing content on a weekly basis. Your blog should illustrate to your audience that you are an expert in your industry or niche area of interest.

Your content should be informative, insightful or entertaining to your audience.  Use a blog editorial calendar to set up a schedule and content for each week.

Share your content across your social media platforms. You can also consider submitting a guest post to the company blog or look at other digital assets you can connect to your brand.

Share your area of expertise on LinkedIn. Post thought leadership content, share articles of interest to your audience and join in on conversations with influencers in your niche area.

LinkedIn lets you showcase your expertise and express your point of view. It’s not just about accomplishments. It’s about your unique perspective.

Attend networking events to connect with others in your industry offline. Choose groups and events where the people that congregate share your interests.

The Bottom Line

If you are trying to sell a product or service, creating a strong brand can make or break the success of your business.

When the product is you, it’s even more crucial that you showcase your authority and grow your personal brand so that people want to connect with you.

When this happens, chances are you’ll sell more of your product or service.

 

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