Content Marketing: Basic Definitions | See Girl Work

Content Marketing: Basic Definitions

Content Marketing is an area of Marketing that I am really interested in. But with all the different terms and definitions, plus how and when to use them, it can be a little confusing. I found this great article on Contently that does a good job of explaining everything.

CONTENT MARKETING; The practise of using information and entertainment to promote a brand or product.

BRAND PUBLISHING; The practise of a brand telling stories about things it cares about, its brand and its brand products in a way that’s genuinely engaging (and often not self-promotional).

BRANDED CONTENT; Any original content with a brand’s name or stamp on it.

NATIVE ADVERTISING; Advertising that fits the medium in a way that does not interrupt users. The word “native” refers to the content’s coherence with other media on the platform.

SPONSORED CONTENT; When a brand pays to put it’s content on a media property that it does not own.

Hope that helps to clarify some things. It was useful to me, hopefully it’s useful to you. Read the rest of the article on Contently.


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Alethea Robinson

Founder & Blogger-in-Chief, See Girl Work

Alethea Robinson is a freelance marketing & content writer who provides content strategy, blogging, and writing & editing services for creative agencies and small to medium-sized businesses. In addition to her freelance business, Alethea is also founder and blogger-in-chief at See Girl Work, an online community for creative, entrepreneurial-minded women. Before starting her blog and freelance business, Alethea worked in marketing and communications for over 15 years.


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