Everything You Need to Know About Growing Your Email List with Quizzes | See Girl Work

Everything You Need to Know About Growing Your Email List with Quizzes

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When adapted to your business, growing your email list with quizzes can be a very effective way to promote your brand and generate new subscribers.

I was watching a webinar the other day, when the host was teaching us about the value of having an engaged list of email subscribers.

She tooted all the stats, facts and benefits, but she also made it clear that having an email list far outweighs having a large social media following.

Why is List Building Important?

Email has nearly three times as many user accounts as Facebook and Twitter combined. That’s about 2.9 billion.

If you’re trying to grow your blog (like I am), you’re more likely to get your readers to actually read your posts, if you send them an email campaign.

Yes—we do need to post on Facebook and Instagram but email allows us to make repeated contact. It’s in their mailbox—their inner electronic sanctuary.

That’s very different from sending out a tweet or posting something on Facebook, where they may or may not see it.

Speaking of which—organic reach on social media isn’t what is used to be. In a 2016 article, Marketing Land reported that Facebook organic reach is down 52% for publishers’ Pages.

Even though you’re publishing all this amazing content and sharing it on social media platforms such as Facebook, there’s no guarantee that your subscribers (the ones you’ve worked so hard to accumulate) will even see your content on your Facebook, Twitter or Instagram.

It’s sad but true! That’s why, it’s important for us to focus more on growing our email lists than growing our social media platforms—at least if you’re trying to grow your business.

Now the next question becomes—well, how do I grow my email list?

Grow Your Email List with Quizzes, Polls and Surveys

I’ve tried a few different email optins including e-books, webinars and e-courses. The problem I’ve found with those tactics, however, is that they require a commitment from the reader.

An email growth tactic I’ve recently started exploring is using more simple optins such as quizzes, polls and surveys to drive new subscribers.

I’ve been using the Interact Quiz Builder to create, embed and share short quizzes.

As a blogger, embedding a short quiz or poll at the end of your blog post is an effective call-to-action for your reader.

People love clicking through quizzes.

Plus by adding an email capture form to your quiz, you’ll get an average conversion rate of 50%. Which means that half of the people who take your quiz will opt in to become email subscribers.

Now, you don’t have to feel like you’re abandoning your social media as it’s still very important to have a decent following on your platforms.

With this platform, it’s simple to integrate your quiz with your social media.

Quizzes get massive amounts of social shares. In 2014, three of the top five pieces of content created by the New York Times were actually quizzes. And everyone loves a fun quiz from Buzz Feed, right?



I’ve even used this quiz platform to create a short survey for my subscribers who attended a recent marketing workshop.

The neat thing that I love, is that I can have the survey right on page. I don’t need to send my reader away to another platform.

Also, there’s no third-party branding or advertising to conflict with my own. As you know, I’m all about the brand experience.

Get Started With Your Own Quiz

Step 1: Create an account at tryinteract.com

Step 2: Develop a quiz concept that will appeal to your target audience and is relevant to your business.

You want your quiz to fit into the template of “Which (Blank) Are You?” or “What (Blank) Are You?” So for a retail brand it could be “What’s Your Style?”

Step 3: Once you’ve nailed down your quiz concept, write questions that lead to your possible outcomes.

It’s your chance to have a conversation with the person taking the quiz. Write in a personal, peer-to-peer style and visualize how each answer choice will lead to each of your quiz outcomes.

Step 4:  Add the email integration at the end of your quiz. You can use a quiz to collect emails as a “gate” after the last quiz question but before the results are shown.

You can set it up with Mailchimp, Constant Contact, Aweber, Convert Kit and even Zapier. You can also add Google Analytics.

Step 5: Use your brand colours, your own images, font selections and logo to style your quiz. It’s important that whatever you’re putting out there in the world, looks and sounds like your brand.

With all the branding options available through the Interact Quiz Builder, it’ll be easy to adhere to your style guide.

Step 6: Embed or share your quiz. You can embed your quiz as a call-to-action at the end of your blog post, on it’s own dedicated page, or share it on social media.

Now It’s Your Turn

When adapted to your business, growing your email list with quizzes can be a very effective way to promote your brand and generate new subscribers.

Dive into setting up your own quiz and walk away with more brand awareness and email subscribers.

Make your own quiz for free at tryinteract.com. If you do subscribe to a paid plan, use code: SEEGIRLWORK to receive 50% off your first month.


Powered by Interact Quiz Builder


Alethea Robinson

Founder & Blogger-in-Chief, See Girl Work

Alethea Robinson is a freelance marketing & content writer who provides content strategy, blogging, and writing & editing services for creative agencies and small to medium-sized businesses. In addition to her freelance business, Alethea is also founder and blogger-in-chief at See Girl Work, an online community for creative, entrepreneurial-minded women. Before starting her blog and freelance business, Alethea worked in marketing and communications for over 15 years.

  • This is a good tip. I personally don’t have an email list, but I know a lot of people do.

  • Céline CLudik

    Studies show that at least 91% of consumers check their email on a daily basis… So yes, I fully agree with you that building an email list is important and ignoring it would be a huge mistake. Thank you for sharing your tips 🙂

  • Myisha Quinn

    This is interesting. I never thought about quizzes. Thanks for the tips.

    • @myishaquinn:disqus give it a try! Perhaps you can surprise and delight your readers while growing your email list 🙂

  • Mary La Fornara

    Wow, this has been totally off my radar! Thanks for all the information.

    • @marylafornara:disqus glad you found the info useful!

  • David Elliott

    I know that people like taking those quizzes. I just wouldn’t have thought about it to increase my brand reach. I will have to think about this for sure. Also I get why reach through social media is down. They keep screwing with the algorithms that show your stuff. And by this point it’s almost impossible to keep up. I think their reason is to make money from that.

    • @disqus_CToXftq5BB:disqus exactly! Organic reach is wayyy down. It’s a pay to play model now. It’s more beneficial as a content creator or blogger to own your own subscribers. That way, you have a better chance of connecting with them. Thanks for the comment!

  • Ellie Chan

    I never would’ve thought rouse quizzes to increase my blog traffic but this is such a great way to go about growing your blog! I personally enjoy quizzes so this seems like a fun idea!

    • @disqus_De9FwMrDdE:disqus yes! I feel the same way. They can become a little addicting too. Great way to grow your email list and brand awareness as well.

  • Ola Broom

    Having an email list is definitely important. All of those “followers” on social media actually belong to the SM accounts and not to me. So having an email to contact the people who like what I do is priceless.

    • @jadoreledcor:disqus yes, I agree. I’ve heard top professional bloggers say “the money is in the list.” You’re definitely right on target there. Thanks for leaving a comment.

  • Another added benefit of quizzes or surveys is more content for your blog. You can develop and craft posts which highlight results, compile survey findings, etc.

    • @BuiltforTeams:disqus yes exactly! Great points you have there. Thanks for leaving those additional benefits.


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