The most important part of your social media marketing plan is defining clear goals. start by writing down at least three social media goals for your business.
Stepping into the world of social media can be a little daunting. What networks and channels do you use? What do you say?
How does this make sense for the bottom line? But as a small business owner, you know it’s a crucial component of your marketing plan.
If you haven’t been using social media to market your products and services, you’re going to love how easy it is to get started.
Step #1: Define Your Business’ Social Media Goals
The most important part of your social media marketing plan is defining clear goals. All decisions are informed by these, so without clearly defined goals, your marketing plan will also be scattered and ineffective.
To prevent this from happening, start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable.
Step #2: Audit Your Competitors
Competitive analysis is a key component of any marketing tactic. Perform a competitive deep-dive to get a sense of not only your competitors’ strengths, but their weaknesses. Tap into those topics and start generating discussions, and you’ll be carving out your place in the social sphere from the start.
Step #3: Know Your Audience and Where They’re At
Who are you trying to reach? To plan an effective social media strategy, you need to have a clear picture of your ideal customer. Armed with this data, you can match up your social media marketing efforts with the social networks where your customers are spending their time.
Women between the ages of 18 and 29 comprise Facebook’s primary audience, while LinkedIn’s users are predominantly males with graduate-level education. Distinguish individual personas by age, gender, interests, profession, etc.
Write down the details and find images that represent your target audience. This will help you determine who your audience is and then most importantly, it will help you find out where your target customers are networking online.
Step #4: Develop Your Content Strategy
The previous three tips should now create a framework for you to develop a comprehensive content strategy for your marketing plan.
Within your content strategy, you should include what type of content you intend to post, how often you will post content, who will create the content, and how you will promote the content.
You’ll need a social media management tool to organize and manage your daily social media activities.
HootSuite is a social media dashboard that offers monitoring, scheduling and analytic services. Sprout Social is another cost-effective tool that helps you find and schedule content and track social media performance.
Step #5: Listen, Respond and Share
Social listening is an excellent tactic to monitor what people are saying about your brand. Respond to comments, mentions and feedback even if they’re negative. You want to turn that negative into a positive! This will also go along way to improving your customers experience and loyalty.
Step #6: Use Analytics to Track Progress
Once your social media marketing plan has been implemented, it’s now time to check the appropriate metrics and see how your content is performing. Find out when your fans are online, how many are seeing your posts, who’s sharing or responding, and who’s viewing and engaging with your web pages.
Step #7: Adjust Your Strategy as Needed
Once you’ve analyzed your current campaign, resolve to do more of what is working and revise things that are not working.
Re-write your content strategy based on your analysis to reflect your new learnings. You will need to keep developing your strategy and content, and use analytics to guide your next steps throughout your social media campaign.