One of the things I’m looking to do this year, is to increase my Twitter followers. I only started a Twitter account for my lifestyle & beauty blog last summer but I’d still like to see it dramatically increase by summer 2015. I’ve found some great advice for how to do this.
Publish Original Content
Tweeting on a personal level is fun and for many that’s as far as it goes, but if you’re interested in growing your Twitter influence, you need to provide your followers, and potential followers, with value – that means creating your own original content.
If you help enhance people’s lives in some way they are more likely to want to follow you, read more of what you have to say, and share your ideas with others.
Leverage Your Other Online Profiles
In my case, it’s a blog, but it could also be your Linked In profile, About Me page or even Tumblr. if it’s a blog, mention that you’re using Twitter in a post, add Twitter sharing buttons to your home page and individual posts, and link to it from your profile and contact pages.
If you promote your blog on Google+, share your Tweets there. Using Pinterest? Cross-pollinate between those followers and your Twitter followers to maximize the return on the time you’re investing in social media.
Schedule Your Tweets
Free and low-cost tools like Hootsuite or even Social Oomph allow you to schedule your tweets in advance so that you maintain a consistent flow of content, while saving time. People who post content on a regular basis tend to see more engagement and followers.
Follow, Engage and Start Conversations
This doesn’t mean everybody. Follow those who follow you. Follow users who follow your Followers and follow accounts recommended by Twitter.
Comment on, retweet, or favourite Twitter posts to engage your Followers and start conversations. You may even want to consider joining a Twitter Chat or even starting your own.
When applicable. Stats show that users are more likely to engage with a Tweet when it includes media like a photo, video clip or audio.
Check Your Analytics
Use the Twitter dashboard to see how your Tweets are doing. Are people engaging, are they clicking through, are they retweeting, are they following?
You can also check the dashboard to assess which days and times are working the best for your tweets. If something is not working. Try something else.
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