It’s important to upload quality photos to your Instagram. That might mean better lighting, but it might also mean using Instagram editing apps.
Even with constantly changing shifts in algorithm, Instagram is increasingly becoming a crucial component of the social media strategies of businesses, publications, content creators and social media influencers.
But there’s a lot of content flying around out there and even more noise.
As a small business owner, increasing your postings and crafting story-like captions to capture your audience might simply not be enough. Instagram has gone from a fun social media app to a full-out digital magazine platform.
If you’re looking to strengthen your brand online and take your Instagram growth to the next level, it’s also important to pay a great deal of attention to the quality of photos that you upload.
That might mean better lighting and it might also mean using a few Instagram editing apps.
10 Instagram Editing Apps to Take Your IG to the Next Level
VSCO; VSCO is probably the number one, go-to filter app for Instagrammers, bloggers and content creators. Its super easy to use and does all the hard work for you.
The community continues to grow its’ user base daily and the hashtag #vscocam has been used more than 99 million times. It’s one of the best Instagram editing apps out there.
Snapseed; Snapseed is a powerful photo editing tool that can be used as an Instagram editing app for your iPhone or iPad. It strikes a good balance between amateur and professional photo editing.
Pixlr; This app has a variety of photo editing tools, including a red-eye fixer and exposure, temperature, contrast, brightness and saturation adjustments, as well as brush tools for selectively brightening, darkening and pixelating parts of your photo. Pixlr is available on Android and iOS.
Camera+; If you’re serious about using your iPhone or other smart phone device as a camera replacement, be sure to download this photo editing app.
This app lets you do things with your camera that aren’t possible with the built-in software. Inside the app you can control the ISO, shutter speed, white balance and more.
Litely; This app has sliders for exposure, contrast, vibrancy, temperature, vignette, highlights, shadows and sharpness, as well as a cropping tool.
Litely also comes with nine filters, which are actually just three filters with three variations each, but you can purchase additional filters in Litely’s store.
Perfect365: For selfies, this app allow you to explore and experiment with hundreds of virtual makeup looks. According to US Weekly, Kim Kardashian and her sisters use the app to edit their selfies before posting them to Instagram. Perfect365 is free on iOS and Android.
Facetune; Use the Facetune toolbox to correct portraits like a pro photographer and make sure to show everyone in their best light.
A great app to try if you’re posting pics of your employees, interns or customers on your Instagram feed. This is another useful Instagram editing app to have in your tool belt.
Mextures; Mextures is your go-to for colour popping, fun filters and dramatic effects to your photos. Created by Merek Davis, this app is a small price to pay for great photos in your Instagram feed.
Squaready; If you’re taking lots of landscape photos or photos that look better in horizontal or vertical instead of the 1:1 Instagram square, this app is your friend.
Squaready will allow you to keep the dimensions of your photo while placing a white (or other) background for the remainder of the square.
Over; Mainly for adding stylized text to your images, this app is more about dressing up your photos than editing them. It’s main feature is the ability to add artistic text or overlays to your images.
If you’ve ever seen those inspirational Instagram pics overlaid with inspiring words or phrases like “wanderlust” or “good vibes,” they’re probably using this app. Over is available on Android and iOS.
The Take Away
We’re all fully aware that the photos we see on Instagram are shot in high resolution, perfectly stage lit or taken first thing in the morning when the best natural light is available, then edited in Photoshop, then filtered even more with Instagram editing apps.
As a small business owner, it’s your job to always put your best foot forward and showcase your brand in the best light (or filter) possible.
Image via Tanya Mok