How to Monetize Your Holiday Blog Content
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Without over-saturating your content with brand messaging, you can earn extra income by knowing how to strategically monetize your Holiday blog content.
It’s that time of year again! The Holiday selling season is upon us and as bloggers and digital creators, we always need to be one step ahead in knowing how to best curate, promote and monetize our content.
Canadians have embraced e-commerce and plan to continue to spend dollars online. In Canada, retail e-commerce sales are expected to reach almost 29 billion by 2021, up from 18.3 billion in 2016.
According to a recent study by Canada Post, 45% of Canadian shop online for clothes and accessories, 39% purchase books, music, and videos, while 27% purchase beauty and health-related items from the comfort of their digital device.
As we all know, bloggers and vloggers have a big hand in swinging those shopping dollars. The good news is brands have recognized this shift in the marketing landscape and are looking to collaborate with creators for seasonal content.
In an article published earlier this year, Media in Canada reported that 61% of influencers said they have seen an increase in branded campaigns in the last year.
Without alienating your audience or over-saturating your content with brand messaging, you can earn some extra income this festive season by monetizing your holiday blog content.
Below are a few ways you can monetize your Holiday blog content.
1. Affiliate Links
A good place to start with monetizing your Holiday blog content is by using affiliate links—directing your readers to another website with a product or service in exchange for a commission on the sale.
Since your audience has grown to trust you, your blog posts or video content becomes a logical place to promote relevant products and services without compromising the integrity of the content.
A couple of affiliate services that I currently use are Share-A-Sale and Shop Collective. Planoly has also just recently launched their own digital affiliate network called StyleLink.it.
But there are much more so do some research to find the best affiliate service that will work well for the type of content that you produce.
2. Shoppable Widgets
When you use an affiliate link, you hyperlink the code snipped to related words in your post. But you can also use images within your blog side-bar or even within the post itself.
For example, you can do an outfit post with a shopping widget underneath your text to show your readers where they can purchase each item featured in your outfit.
Your readers might not necessarily click through on your text and might be more likely to click through on images.
Particularity for fashion, beauty and electronic products, shopping widgets are a great way to monetize your Holiday blog content.
3. Social Media
You don’t necessarily have to be a blogger or vlogger to monetize your Holiday content. If you’re more of the Instagrammer variety, there are opportunities for you too!
With programs like Planoly’s Shoppable feature, HavetoHave.it and LiketoKnow.it, it’s easier than ever to monetize your Instagram feed.
In the case of Shoppable, the feature mimics your Instagram feed, directing your followers from your link in your Instagram bio to a dedicated Shoppable gallery that has your products tagged on your images.
Your Instagram feed is re-created on your personalized Shoppable gallery with direct links to your e-commerce site!
Image: Planoly’s digital affiliate network—StyleLink.it
Whether or not you operate your blog as a content business, producing high-quality content is expensive, so it’s nice to be able to offset your production costs with some extra income around the Holidays.
Are you planning to earn some extra income this season by monetizing your blog content?
I would love to hear some thoughts and experiences in the comment section below.
Image via Pexels
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Comments: 10
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Alethea
@damondnollan:disqus how about promoting your coaching services within your blog content? Perhaps not for Christmas, but the new year is just around the corner. That’s the perfect time for renewal, self development and so on. If you start planting the seeds now and nurturing your audience with your content and social media, by the time January rolls around, it’ll be the perfect time to monetize on the content you’ve built up to serve potential new clients. Would love to know more about your biz.
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Jennspicedbeauty
Okay! As a Canadian girl, I loved seeing Canadian figures on here. My favourite stat “By Canada Post, 45% of Canadian shop online for clothes and accessories”. That’s a HIGH amount. I need to monetize more LOL.
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Alethea
@Jennspicedbeauty:disqus yes girl! Where in Canada are you based? I’m in Toronto – but I have to rep for Canada cause brands here are starting to look alive and work more with bloggers such as myself.
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Valarie Thomas
Thank you. You just introduced me to Shopable. I don’t do a whole lot of fashion on my blog and instagram but I would like to make a shift in the future. I’m definitely looking to take advantage of monetizing my blog for the holidays
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Lydia C. Samson
Great tips! Thank you@
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Damond Nollan
Alethea, thank you for sharing these ideas. While I don’t necessarily talk about products in my blogs, I think the ideas is a good one. Let me ask you a question, for someone in the personal development or self-help space, how might one take advantage of what you suggest in your article?