Established in 1999, High Park Nature Centre (Nature Centre) serves a diverse audience of more than 14,000 people annually, including parents, kids and educators, from across the Greater Toronto Area through year-round, nature-based programming. Our goal was to design and develop a new website to allow the Nature Centre to increase web traffic among organic audiences, leverage digital advertising, boost registrations, memberships and donations, and deploy content marketing (e- newsletters, social media) to build brand awareness, engagement and authority.