Social Media Best Practices

Social Media Best Practices

Staying on top of changing trends and social media best practices takes a lot of time and effort. With the growing complexity and amount of social networks, it’s hard to keep up. Social media teams and marketing professionals already know that they have to keep on top of the changing landscape of marketing on the internet.

Here are social media best practices – broken down my channel – to ensure you’re winning at your social media strategy.

 

FACEBOOK

  • Post content daily
  • Use Facebook insights to determine the best time of day to reach your maximum audience
  • Like other pages (and they will usually like you back)
  • Always use an image in your post – more likely to be viewed, liked, and shared
  • Tag other people and organizations in your content to extend your reach
  • There is no character count limit

 

TWITTER

  • Post multiple times daily
  • Be thrifty with your words – 140 maximum character limit (including links and photos)
  • Posts with photos resonate with your followers – try to include one in every post
  • Follow other handles (thought leaders, corporations, individuals) to build up your following
  • Use hashtags when appropriate
  • Tag other accounts (when using the handle at the beginning of the tweet always put a period in front of it)
  • Tweets should be split between announcements/updates and interaction (retweets, replies, favorites)

 

INSTAGRAM

  • Post visually appealing photos
  • Content can be short or long
  • Hashtag your posts (#food, #ootd, #fallreadinglist)
  • Post at least once daily, but multiple daily posts is fine also

 

LINKEDIN

  • Content should be audience focused and professional
  • Images are not always necessary
  • LinkedIn works with connections – networking posts are best

 

Image via Eden Marketing

 

Alethea Robinson

Founder & Blogger-in-Chief, See Girl Work

Alethea Robinson is a freelance marketing & content writer who provides content strategy, blogging, and writing & editing services for creative agencies and small to medium-sized businesses. In addition to her freelance business, Alethea is also founder and blogger-in-chief at See Girl Work, an online community for creative, entrepreneurial-minded women. Before starting her blog and freelance business, Alethea worked in marketing and communications for over 15 years.

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