Why You Should Use Podcasts to Market Your Business | See Girl Work

Why You Should Use Podcasts to Market Your Business

In a recent post, I  talked about the benefits of using blogs to market your business. But content marketing isn’t just about blogging. It’s about creating different types of content in order to engage with potential customers. With that in mind — more and more businesses are beginning to discover the numerous benefits of podcasting.

Podcasts can be another great tool in your marketing arsenal. Podcasts allow for the distribution of information in the form of audio to an audience when they want it, where they want it and how they want it. Listeners can choose the programs they want to download from the Internet and listen whenever they want. Podcasts can be listened to in the car, on the subway, at the office, at the gym or wherever it’s convenient for the listener.

Why You Should Use Podcasts to Market Your Business

Businesses are adding podcasts to their blogs and websites daily. One of the primary benefits of using podcasts to market your business is the ability to highlight your company’s expertise on a certain subject. Podcasting presents a great opportunity to share expertise on niche topics, products or services. Another advantage to podcasts is that it can be disguised as a conversation or interview, rather than an ad or promotional copy. But just like any other form of communication, content is king when it comes to podcasting. Content has to be crafted with the listener in mind — not only their interests but their listening habits.

Below are three tips to consider when using podcasts to market your business:

  • Provide information of value. Value can come in the form of education, information, inspiration, motivation and entertainment. Don’t just broadcast commercials.
  • Conversations work. This can be accomplished by interviewing experts or participants in your industry. One-person podcasts are less dynamic. Dynamic content sells and with the right mix of content, a podcast can create a community, not just customers.
  • Promote, promote, promoteEncourage subscribers, sign-ups and raving fans with periodic updates. Post your podcast availability on your website (with a live link), mention it in your email signature and enlist in podcast directories including iTunes, Stitcher and Soundcloud.

Your company’s content marketing strategy most likely includes social media, blogging and maybe even infographics and other visuals. But adding podcasts to the mix — letting potential customers hear your brand — can really add a new dimension to your marketing strategy. It adds a human element, a voice, and can really help further your engagement.

Believe me, podcasts are an effective marketing tool. People are podcasting about fitness, sports, finance, pop culture, fashion and so much more. Content publishers, businesses and producers are podcasting from studios, offices, their home and even from  their garages.

Even we recently started a podcast! The See Girl Work podcast series is available on iTunes and Soundcloud. Have you tried podcasting for your business? Share your experience in the comments.

 

Image by © Zero Creatives/Corbis

 

Alethea Robinson

Founder & Blogger-in-Chief, See Girl Work

Alethea Robinson is a freelance marketing & content writer who provides content strategy, blogging, and writing & editing services for creative agencies and small to medium-sized businesses. In addition to her freelance business, Alethea is also founder and blogger-in-chief at See Girl Work, an online community for creative, entrepreneurial-minded women. Before starting her blog and freelance business, Alethea worked in marketing and communications for over 15 years.

  • Isake Tom

    Thank you for sharing. This was really helpful. However if you don’t have the equipment needed to create a podcast, what are your options?

    • @isaketom:disqus Thanks for checking in! Publishing your podcast can be free. You can upload to Soundcloud and even iTunes without a subscription. If you are just getting started – you can record yourself directly to your computer using the built in audio input. You can even record using your smart phone. If you have an iPhone just use the voice memo app that comes already installed in the phone. The editing tool I use is GarageBand which comes already installed on my MacBook Pro so I didn’t pay anything extra for a fancy mixer. Even if you use a PC, it probably has built in audio software as well.

      As you grow and progress with your content and audience – you can then decide to purchase a microphone and even license music to add in the background.

      Hope this was helpful!

      -Alethea

      • Isake Tom

        Hello Alethea,
        Thanks so much for your response. It was definitely helpful.
        Looking forward to your next podcast 🙂
        Cheers, Isake

        • Thank you so much @is@isaketom:disqus! 🙂

  • Isake Tom

    Thank you for sharing. This was really helpful. However if you don’t have the equipment needed to create a podcast, what are your options?

    • @isaketom:disqus Thanks for checking in! Publishing your podcast can be free. You can upload to Soundcloud and even iTunes without a subscription. If you are just getting started – you can record yourself directly to your computer using the built in audio input. You can even record using your smart phone. If you have an iPhone just use the voice memo app that comes already installed in the phone. The editing tool I use is GarageBand which comes already installed on my MacBook Pro so I didn’t pay anything extra for a fancy mixer. Even if you use a PC, it probably has built in audio software as well.

      As you grow and progress with your content and audience – you can then decide to purchase a microphone and even license music to add in the background.

      Hope this was helpful!

      -Alethea

      • Isake Tom

        Hello Alethea,
        Thanks so much for your response. It was definitely helpful.
        Looking forward to your next podcast 🙂
        Cheers, Isake

        • Thank you so much @is@isaketom:disqus! 🙂

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