Our Work

AAUW Annual Report 2025

annual reports for nonprofits

The Ask

See Girl Work designed the AAUW 2025 Annual Report including layout, copywriting, data visualization, and social media assets for a national gender equity nonprofit.

The American Association of University Women (AAUW) selected See Girl Work to design their 2025 Annual Report—a publication that captures the organization’s advocacy, research, and impact over the past year.

For more than 140 years, AAUW has been a leading voice for gender equity, championing the success of women and girls in higher education and advocating for policies that promote economic security and opportunity. Through research, public policy work, and national advocacy campaigns, the organization continues to challenge systemic barriers and defend the rights of women in education and the workplace.

The annual report plays an important role in communicating this work to AAUW’s broad network of members, donors, and supporters. The publication needed to clearly highlight key initiatives, research findings, and advocacy milestones while presenting a large volume of information in a way that felt accessible and engaging.

AAUW engaged See Girl Work to transform detailed content into a cohesive, visually compelling report that would support both digital distribution and professional print production, ensuring the organization’s work could be shared widely with stakeholders across the country.

Client

AAUW

Sector

Nonprofit

Services

Annual Report

AAUW_5

The Solution

See Girl Work partnered with the AAUW team to transform a large body of content into a cohesive and visually engaging publication.

Our team supported both the narrative development and copywriting, helping shape the story of AAUW’s work over the past year and ensuring the report clearly communicated key initiatives, research findings, and advocacy milestones. From there, we led the layout and visual design of the publication, creating a structure that allows readers to quickly understand key messages and navigate the report with ease.

We introduced clear visual hierarchy, thoughtful typography, and strategic callouts to highlight statistics, milestones, and program updates ensuring complex information could be easily scanned and understood.

Beyond the report itself, See Girl Work also designed supporting social media assets, including motion graphics and short video content, to help the AAUW team promote the report across their digital channels and extend its reach.

The final deliverables included a high-resolution digital version for web distribution, a print-ready file with crops and bleed prepared for professional printing, and a set of social media assets designed to amplify the report’s key messages.

The Results

The final annual report provides a polished snapshot of AAUW’s work advancing equity for women and girls.

Through thoughtful design and clear visual storytelling, the report makes complex information easier to digest while reinforcing the credibility and impact of the organization’s work. The publication is now being shared online and printed for distribution to AAUW’s members, partners, and supporters.

Impact We Amplify

Testimonials

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