Black Health Alliance

Our creative approach focused on inclusivity, representation, and elegance. We began by developing a campaign style guide that outlined a distinct visual direction separate from BHA’s core brand identity. The guide featured a custom colour palette incorporating shades of pink as a visual cue to breast cancer awareness paired with soft neutrals and warm tones that broadened the narrative beyond traditional “pink ribbon” symbolism. This allowed the campaign to be inclusive of all people with breasts and chests, regardless of gender identity.

The centrepiece of the project was the infographic booklet, a 20-page educational resource that combined medical accuracy with compassionate design. Our designer created a series of custom illustrations that depicted breast and chest anatomy, self-check techniques, and early screening practices in a way that was culturally relevant, approachable, and respectful. Each illustration was crafted to represent diverse skin tones, body types, and gender expressions, helping audiences see themselves reflected in the material.

The typography was selected from accessible Google Fonts, and imagery was carefully curated from free, diverse stock sources. The final layout emphasized clarity and flow, balancing data, visuals, and narrative to create an elegant document that could live in both digital and print form.

Together, these design elements — the colour palette, typography, and illustrations — created a cohesive, modern publication suite that communicated care, representation, and trust.