Visual design for some key pages
To ensure the redesigned Hello, Ontario website was user-centric and effective, we started by conducting an environmental scan of disruptors in the health advocacy space. This research helped us understand industry best practices and informed our UX and content strategy. In addition, we gathered input from the client and their partners to ensure the website would be intuitive, accessible, and inclusive for its users.
We focused on improving the site’s structure and user experience with several key actions:
- We conducted a comprehensive content audit to assess and organize existing content.
- The menu was condensed to simplify navigation and guide users directly to essential pages.
- We overhauled the information architecture to create a more unified and logical structure across the site.
- A content strategy was developed to map all content to user journeys, ensuring that each user interaction was seamless.
- In addition to the website, we redesigned the Hello, Ontario pocket guide PDF to match the new online experience.
We began with wireframes, which serve as blueprints for the website. This phase helped us align the entire team, including the client, on the site’s structure and content flow. Wireframes provided a clear visual representation of how users would navigate the site and allowed us to make quick adjustments to the user experience. Given the content-rich nature of the site, we moved quickly into high-fidelity wireframes to better capture the intended look and feel.
During the visual design phase, we transformed the wireframes into a sleek, modern design. The use of white space, premium photography, and tight grids gave the site a polished yet approachable look, making it both authoritative and easy to navigate.
The front-end design was built with user-friendliness in mind, ensuring that users could easily search and filter for relevant information. On the back-end, we implemented a robust development process, requiring complex functionality and detailed code to ensure the site operated smoothly and efficiently.
