The Innu First Nations community required a culturally relevant and impactful awareness campaign to address the serious health risks associated with smoking.
The goal was to create an engaging video resource to educate community members, particularly youth, about the dangers of smoking, the benefits of smoke-free spaces, and the importance of adopting healthy lifestyles.
To ensure accessibility and resonance within the community, the video needed to be available in both English and Innu and formatted for social media platforms like Facebook.
