Our Work

Sorauren Park

nonprofit website design

The Ask

See Girl Work led a nonprofit website design project for Sorauren Park including a custom WordPress rebuild and community events calendar.

When Friends of Sorauren Park (FOSP) reached out, they were ready to evolve from a long-standing community blog into a modern, connected digital platform that reflected the heart of the park.

For years, Sorauren Park’s online presence lived across two separate WordPress.com sites: one for the park and another for the Wabash Community Centre. It had served its purpose but had become outdated and difficult to manage. The digital experience no longer reflected the energy, diversity, and warmth of the park’s real-life community.

As a volunteer-led organization, FOSP needed a creative partner who could bridge both worlds: the technical expertise to build a robust, accessible website and the storytelling sensibility to capture a neighbourhood’s spirit. They wanted a site that made it easy for visitors to find what they need, from events and permits to volunteer opportunities, and a backend that was simple for board members and volunteers to maintain. Most of all, they wanted a digital space that felt vibrant and true to the community it serves.

Client

Friends of Sorauren Park

Sector

Community Spaces

Services

Website Design

The Solution

fosp portfolio 2025

Sitemap, wireframe and visual design concept

We began by consolidating Sorauren Park’s two outdated WordPress.com sites into a single, modern platform at soraurenpark.com. The new site was built on WordPress.org with Elementor and hosted on EasyDNS, creating a scalable system that the volunteer-led team could easily manage.

From the start, we focused on structure and clarity, developing an improved website architecture and sitemap that made it simple for users to find what they need.

The Events & Calendar section became a central hub, featuring outdoor movie nights, the Pumpkin Parade, the Farmers’ Market, and other seasonal programming. We integrated The Events Calendar plugin for easy updates, Mailchimp for newsletter signups, and Square for donations and merchandise sales. Each feature was designed to enhance community engagement and streamline communication for both visitors and the FOSP team.

Visually, we created a refreshed brand system grounded in Sorauren Park’s primary brand colour — a bright, optimistic blue that anchors the site’s nature-inspired design. We developed a full visual playbook and a custom library of seasonal iconography, giving the team assets they can use year-round. The design is warm, responsive, and accessible, meeting AODA compliance standards and optimized for performance across all devices.

The Results

The new website is a living, breathing digital space that reflects everything the park represents: community, connection, and care for the environment. It feels both local and alive, celebrating the park’s past, supporting its present, and growing with its future.

Visitors can now browse upcoming events, learn more about available park features, and sign up for newsletters or volunteer opportunities with just a few clicks. The site also supports FOSP’s internal workflows, making it easier for board members to update content, add new blogs, and coordinate events.

From kickoff to launch, this project was a true collaboration between See Girl Work and the dedicated volunteers who bring Sorauren Park to life every day. Together, we transformed a static online presence into a dynamic reflection of one of Toronto’s most loved community spaces.

Explore the newly designed website for Sorauren Park

Impact We Amplify

Testimonials

Read What Our Clients Have to Say

Mooredale House

Simply Great! Alethea and her team worked with our not-for-profit community centre to build a robust, multi-program website able to sort various activities by user age, type, and category. SeeGirlWork did what other web designers only promised. They delivered a terrific looking and operating product that is helping the centre build out its brand. Highly recommended! Christina A. Cavanagh Board President

Sorauren Park

We are very pleased with our choice of See Girl Work to help us relaunch our community website, SoraurenPark.com. From the first proposal to the final product, working with See Girl Work has been a great pleasure. Donna MacMullin Friends of Sorauren Park

Atlas Realty Trading Co.

I had the absolute pleasure of working with See Girl Work on a marketing strategy and website after having just rebranded. The website has been wonderful, and we've already received so many compliments!! Thank you so much!! Vanessa Glushefski Founder, Atlas Realty Trading Co.

AMREF Health Africa in Canada

We have greatly appreciated the expertise of Alethea and the team and their responsiveness regarding our design needs. We are so happy to support a small Canadian business that offers such a high level of expertise and customer service! Jacqui Terry-Carroll Director of Philanthropy, AMREF Health Africa in Canada

Black Health Alliance

What an incredible company See Girl Work is! Their creativity and professionalism are unmatched. The quality of the designs speaks for itself. I love working with the team here! Joy Nortei Health Promotions Specialist, Black Health Alliance

Swansea Town Hall Community Centre

From the initial contact and throughout the proposal, execution, and post launch of the new Swansea Town Hall website, the team at See Girl Work were professional, accommodating and met all timelines. Sasha Francispillai Swansea Town Hall Community Centre
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